The UFHR Communications & Worklife team aspires to foster a healthy, productive, informed and engaged community of faculty and staff through strategic communications, creative services and web development as well as through programming and initiatives designed to support wellbeing and worklife integration.
Your source for all things marketing, strategy and communications.
Serving as an in-house agency, the Communications & Worklife team empowers our divisions to engage effectively through strategic communications, tailored messaging, iterative design and comprehensive development to further our position as a preeminent institution. Below you will find a host of documents, forms and resources tailored to fit the needs of individual HR units, personnel and satellite offices.
Whether you’re ready for launch, or just getting started, the Communications & Worklife team is here to assist with your creative communications projects from concept to completion. Our comprehensive process provides holistic strategy, carefully crafted messaging and professional implementation to help bring your project to life.
Strategy & Messaging
Clear communication starts with the right strategy
The foundation of all good marketing lies within its content. Our team can assist you with your project from conception to completion, providing assistance with creative strategy, change management, content writing and/or editorial services to get started on the right track.
As the saying goes, “you eat with your eyes.” Request our assistance with design services including logos, branding, imagery, web graphics, presentations, infographics, promotional materials, printed products, hand-outs, fliers and more.
For use in formal communications to both internal and external partners, units and individuals. Specific guidelines are as follows:
Name and Salutation: Use recipients name and personal title where possible. In most instances, use the recipient’s full name (ex: Dear Johnathan Smith). If you know the person, it may be acceptable to use their first name (ex: Dear Johnathan). In instances where gender is explicitly provided, you may use the personal title and last name (ex: Dear Mr. Smith). Make sure to leave one line blank after salutation.
Body and Formatting:
Use single space, left-justified text with a space between paragraphs. Formal communications should be concise, professional and easily understood. In general, the first paragraph should include a cordial opening and explanation of the main point(s). The following paragraphs should justify the importance of the main point(s) directly.
Last Paragraph and Closing Statement:
The last paragraph should reiterate the main point(s) and direct the reader to some sort of call-to-action. The closing statement should begin one line after your last paragraph and leave four lines between itself and the sender’s name/signature.
If you are enclosing any additional documentation, list the name of each document to be physically included or otherwise digitally attached below the closing statement.
The outward perception of a product, service, experience, or organization. A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization. A brand is made up of a few key elements:
Mission: the “why?” of an organization
Values: the beliefs that drive an organization
Unique Positioning: the distinction between an organization and its competitors
Personality: if the organization were a person, what kind of personality would it have?
Brand Voice: if the organization were a person, how would it communicate?
The collection of all elements that an organization creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. An identity is made up of a few key elements:
Brand Name: Main title of an organization and any alternates, aliases, acronyms or variations
Logos and Marks: Main mark of an organization and any alternates, icons, seals or variations
Graphic Style: Defined color palette, visual styles, image treatments, typefaces, elements, and other aesthetics
Top-Line Messaging: Main approved messages directly tied to the brand elements listed above. Can include mission statements, pitch phrases, tag lines and other approved terminology
Copy Style: The “voice” of a brand that determines the overall tone of writing
Web Styles: Graphic styles specific to the web and digital applications. Includes all defined templates, modules, type styles, image treatments, and rules for layout and margins across devices.
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Often, a single organization can have multiple approved types of logos for different purposes.
Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline. Some different types are as follows:
Monogram/Lettermark: Consist of letters, usually brand initials. (IBM, HBO, NASA, etc.)
Logotype/Wordmark: Font-based logo that focuses on a business’ name alone (Visa, CocaCola, Google, etc.)
Pictorial Marks/Symbols: An icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo” (Twitter, Target, Apple, etc.)
Abstract Marks/Symbols: A specific type of pictorial logo that – instead of using a recognizable image – uses an abstract geometric form to represent the organization (Nike, Pepsi, BP, etc.)
Mascot: Logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun. (KFC, Pringles, Monopoly, etc.)
Combination Mark: Comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. (BurgerKing, Lacoste, GE, etc)
Emblem: Consists of font inside a symbol or an icon; think badges, seals and crests. (Starbucks, Harley Davidson, NFL, etc.)
The underlying value proposition and language used by a brand. The brand message inspires, persuades, motivates, and ultimately connects your brand to the target audience.
A set of guidelines that editors use to help keep written pieces as consistent and effective as possible.