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Branding & Identity Resources

Your source for all things marketing, strategy and communications.

Serving as an in-house agency, the Communications & Worklife team empowers our divisions to engage effectively through strategic communications, tailored messaging, iterative design and comprehensive development to further our position as a preeminent institution. Below you will find a host of documents, forms and resources tailored to fit the needs of individual HR units, personnel and satellite offices.

Visual Identity Guide (PDF) Verbal Identity Guide (PDF) Downloads

Service Requests

Whether you’re ready for launch, or just getting started, the Communications & Worklife team is here to assist with your creative communications projects from concept to completion. Our comprehensive process provides holistic strategy, carefully crafted messaging and professional implementation to help bring your project to life.

Strategy & Messaging

Clear communication starts with the right strategy

The foundation of all good marketing lies within its content. Our team can assist you with your project from conception to completion, providing assistance with creative strategy, change management, content writing and/or editorial services to get started on the right track.


Design & Branding

Messaging made visual

As the saying goes, “you eat with your eyes.” Request our assistance with design services including logos, branding, imagery, web graphics, presentations, infographics, promotional materials, printed products, hand-outs, fliers and more.


Websites & Development

Your website, perfectly planned

Make it live with our web development resources. Request assistance with websites, content strategy, page structure, hosting and custom development.


Department Resources

Our team has developed a suite of ready-to-use assets, files and templates to ensure you have all of the tools needed for success.

Fonts – (ZIP)

Before using any of the below assets, please ensure you have the UF font Gentona installed on your system. This will ensure a seamless style across all templates and networks.

Instructions for PC:

  1. Download the above zip file.
  2. Unzip the files by right-clicking the .zip folder and then clicking Extract. Now you’ll see the available OpenType font (otf) files.
  3. Select all of the fonts, right click and click Install
  4. If you’re prompted to allow the program to make changes to your computer, click Yes.
  5.  Your new fonts are ready to use!

Instructions for MAC:

  1. Download the above zip file.
  2. Unzip the files by double clicking on the file. This will extract the font folder.
  3. Select all of the fonts, and double click to open.
  4. In the FontBook popup, click Install.
  5.  Your new fonts are ready to use!


Color Palette – (PDF)

Dark Blue:
HEX: #002657
CMYK: 100 | 73 | 0 | 61
RGB: 0 | 38 | 87
PMS: 655

Core Orange:
HEX: #FF4616
CMYK: 0 | 73 | 87 | 0
RGB: 250 | 70 | 22
PMS: 172

CMYK: 0 | 0 | 0 | 0
RGB: 255 | 255 | 255
PMS: White

CMYK: 3 | 16 | 24 | 0
RGB: 237 | 211 | 188
PMS: 4685

Cool Gray:
HEX: #C7C9C8
CMYK: 8 | 5 | 7 | 16
RGB: 199 | 201 | 200
PMS: Cool Gray 3

CMYK: 9 | 7 | 7 | 0
RGB: 234 | 236 | 235
PMS: 663

HEX: #22884C
CMYK: 78 | 3 | 84 | 22
RGB: 34 | 136 | 72
PMS: 7731

Official UFHR Letterhead – (DOCX)


For use in formal communications to both internal and external partners, units and individuals. Specific guidelines are as follows:


PowerPoint Template – (PPT)


Zoom Backgrounds








Discover our background library



Can’t find what you’re looking for? Contact us at hrcommunications@hr.ufl.edu and let us know what other resources you’d like to see.