Your source for all things marketing, strategy and communications.
Serving as an in-house agency, the Communications & Worklife team empowers our divisions to engage effectively through strategic communications, tailored messaging, iterative design and comprehensive development to further our position as a preeminent institution. Below you will find a host of documents, forms and resources tailored to fit the needs of individual HR units, personnel and satellite offices.
Whether you’re ready for launch, or just getting started, the Communications & Worklife team is here to assist with your creative communications projects from concept to completion. Our comprehensive process provides holistic strategy, carefully crafted messaging and professional implementation to help bring your project to life.
Strategy & Messaging
Clear communication starts with the right strategy
The foundation of all good marketing lies within its content. Our team can assist you with your project from conception to completion, providing assistance with creative strategy, change management, content writing and/or editorial services to get started on the right track.
As the saying goes, “you eat with your eyes.” Request our assistance with design services including logos, branding, imagery, web graphics, presentations, infographics, promotional materials, printed products, hand-outs, fliers and more.
For use in formal communications to both internal and external partners, units and individuals. Specific guidelines are as follows:
Name and Salutation: Use recipients name and personal title where possible. In most instances, use the recipient’s full name (ex: Dear Johnathan Smith). If you know the person, it may be acceptable to use their first name (ex: Dear Johnathan). In instances where gender is explicitly provided, you may use the personal title and last name (ex: Dear Mr. Smith). Make sure to leave one line blank after salutation.
Body and Formatting:
Use single space, left-justified text with a space between paragraphs. Formal communications should be concise, professional and easily understood. In general, the first paragraph should include a cordial opening and explanation of the main point(s). The following paragraphs should justify the importance of the main point(s) directly.
Last Paragraph and Closing Statement:
The last paragraph should reiterate the main point(s) and direct the reader to some sort of call-to-action. The closing statement should begin one line after your last paragraph and leave four lines between itself and the sender’s name/signature.
If you are enclosing any additional documentation, list the name of each document to be physically included or otherwise digitally attached below the closing statement.