Your source for all things marketing, strategy and communications.

Serving as an in-house agency, the Communications & Worklife team empowers our divisions to engage effectively through strategic communications, tailored messaging, iterative design and comprehensive development to further our position as a preeminent institution. Below you will find a host of documents, forms and resources tailored to fit the needs of individual HR units, personnel and satellite offices.

• Visual Identity Guide
• Verbal Identity Guide

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Service Requests

Whether you’re ready for launch, or just getting started, the Communications & Worklife team is here to assist with your creative communications projects from concept to completion. Our comprehensive process provides holistic strategy, carefully crafted messaging and professional implementation to help bring your project to life.

Strategy & Messaging

Clear communication starts with the right strategy

The foundation of all good marketing lies within its content. Our team can assist you with your project from conception to completion, providing assistance with creative strategy, change management, content writing and/or editorial services to get started on the right track.

Strategy & Copywriting Request Form

This form serves as a starting point for all sorts of strategic projects and is intended for the purposes of broadening the understanding of the project, content or process in question.

• What is the name of the project?*
  Formal name as it appears in text and any abbreviations or nicknames. If a name is needed, please indicate below.
• Who is the point of contact for this project?*
  First Last
• What is the point of contact's email address?*
• What type of project is this?*
  • I need a change to a current system or process
  • I need assistance with content editing
  • I need to develop a marketing strategy
  • I need a new webpage created
  • I need a new UF at Work news story written
  • I need a new social media campaign developed
  • I need to create a new presentation
  • Other
  Please select all that apply.
• If Other, please indicate:*
• Who is the target audience of this project?
• Please provide a brief description of your project and its goals.*
• What is the estimated project launch date?*
  MM slash DD slash YYYY
• Are there any other sensitive dates we should be aware of?
• Please upload any preliminary or supporting materials you think would be helpful.
  Drop files here or Select files

  Accepted file types: jpg, jpeg, gif, png, pdf, Max. file size: 10 MB.
• Email
  This field is for validation purposes and should be left unchanged.

Design & Branding

Messaging made visual

As the saying goes, “you eat with your eyes.” Request our assistance with design services including logos, branding, imagery, web graphics, presentations, infographics, promotional materials, printed products, hand-outs, fliers and more.

Design Intake Form

• Email*
• Is this a new project, or an edit to an existing one?*
  • I need a new project, logo or graphic created
  • I need to edit an existing project, logo or graphic
• What sort of project is this?*
  • I need a logo/branding
  • I need another type of graphic (charts, documents, imagery, etc.)
• What is the name of the project?*
  Formal name as it appears in text and any abbreviations or nicknames. For revisions, please include any relevant details such as department, date of last revision, etc.
• What is the target due date?
  MM slash DD slash YYYY
  Please note: project timelines may vary and are to be determined on a case-by-case basis.

• New logo/branding project

• Please provide some details about the project.
  Give a brief summary of the project background, main goals, target audience and any additional details that may be relevant.
• Do you have a mission statement?
  If not applicable, leave blank.
• Describe the look and feel you're going for.
  Include any visual cues, buzz words or phrases that give the "feel" of the project.
• Do you have a brand role model?
  Please include any existing examples of brands you'd like to emulate.
• Who is the target audience?
  Is your target audience within UF or an external party? Are they a broad audience, or a specific group? Please be as specific as possible.
• Other supporting materials or notes.
  What other sorts of supporting materials will you need? (documents, templates, presentations, email blasts, imagery, etc.) Any special considerations before we get started? If you have any documents that may be helpful, you may upload them below.

• New chart, document, image or other type of graphic

• What sort of graphic is this?
  • Chart or infographic
  • Multi-page document or booklet
  • Single page PDF or flyer
  • Imagery or photograph
  • PowerPoint or presentation
  • Advertisement, display or social media graphic
  • Printed promotional material or signage
  • Other
  Please select all that apply.
• Other sort of graphic.*
  Please describe the type of graphic needed.
• Is this project intended to be printed?
  • Yes, this will be a printed project
  • No, this is a digital-only project
  • Both, this document may be both print and digital
• Please provide some details about the project.
  Give a brief summary of the project background, main goals, target audience and any additional details that may be relevant.

• Edit to existing project, logo or graphic

• Please provide some details about the revisions needed.
  Give a summary of the requested edits in as much detail as possible. For extensive changes or large documents, you may attach any accompanying files, documents or resources below.
• File Upload
  Drop files here or Select files

  Accepted file types: jpg, png, gif, pdf, zip, Max. file size: 80 MB.
  Please attach any relevant files.
• Additional notes?
• Phone
  This field is for validation purposes and should be left unchanged.

Websites & Development

Your website, perfectly planned

Make it live with our web development resources. Request assistance with websites, content strategy, page structure, hosting and custom development.

Web Update Request Form

Required Form for Web Updates

• Name
  First Last
• Email
• URL of Page that Needs to Be updated (if applicable)
• Type of Request*
  • General feedback
  • Update text on a page or a link on a page
  • Update an image or file (ie, pdf)
  • Report a bug
  • Request a new page or site to be created
• Current text or link*
  Include the current text or link that you would like to change on the page.
• Updated text or link*
  Include the updated text or link.
• Upload any images or files associated with your request here
  Drop files here or Select files

  Accepted file types: jpg, gif, png, pdf, xlsx, Max. file size: 80 MB.
  After you add a file to this list it will have a red circle with an X through it to allow you to delete the attachment from the message. If you see this icon your attachment has been properly added to the message. If you need to upload a video file, a file larger than 50mb, or have difficulty with the uploader, email the files to hrscommunications@ufl.edu
• Description*
  HTML code is NOT allowed. Please include URLs of any broken links.
• Due Date*
  Website update requests are typically completed within 3-5 business days from the submission date and are made in the order they are received. Let us know if there is a hard deadline for this update or if it needs to be made asap.
  • I am ok with the update being made within 3-5 business days from the date this form is submitted.
  • There is a specific date the update needs to be completed by or on.
  • This update is urgent and needs to be made asap.
• Desired due date*
  MM slash DD slash YYYY
• Urgent Request*
  Please explain below why your request is urgent.
• Captcha
• Name
  This field is for validation purposes and should be left unchanged.

Department Resources

Our team has developed a suite of ready-to-use assets, files and templates to ensure you have all of the tools needed for success.

Logo Files

• UFHR – Main
• UFHR – Vice President’s Office
• UFHR – University Benefits
• UFHR – Classification & Compensation
• UFHR – Communications & Worklife
• UFHR – Employee Relations & Engagement
• UFHR – Employment Operations & Records
• UFHR – Strategic Initiatives
• UFHR – Talent Acquisition & Onboarding
• UFHR – Training & Organizational Development

Fonts

UF Fonts – Gentona 

Before using any of the below assets, please ensure you have the UF font Gentona installed on your system. This will ensure a seamless style across all templates and networks.

Instructions for PC:

1. Download the above zip file.
2. Unzip the files by right-clicking the .zip folder and then clicking Extract. Now you’ll see the available OpenType font (otf) files.
3. Select all of the fonts, right click and click Install
4. If you’re prompted to allow the program to make changes to your computer, click Yes.
5.  Your new fonts are ready to use!

Instructions for MAC:

1. Download the above zip file.
2. Unzip the files by double clicking on the file. This will extract the font folder.
3. Select all of the fonts, and double click to open.
4. In the FontBook popup, click Install.
5.  Your new fonts are ready to use!

Color Palette

• Color palette

Dark Blue:
HEX: #002657
CMYK: 100 | 73 | 0 | 61
RGB: 0 | 38 | 87
PMS: 655

Core Orange:
HEX: #FF4616
CMYK: 0 | 73 | 87 | 0
RGB: 250 | 70 | 22
PMS: 172

White:
HEX: #FFFFFF
CMYK: 0 | 0 | 0 | 0
RGB: 255 | 255 | 255
PMS: White

Almond:
HEX: #ECDDC8
CMYK: 3 | 16 | 24 | 0
RGB: 237 | 211 | 188
PMS: 4685

Cool Gray:
HEX: #C7C9C8
CMYK: 8 | 5 | 7 | 16
RGB: 199 | 201 | 200
PMS: Cool Gray 3

Platinum:
HEX: #EAECEB
CMYK: 9 | 7 | 7 | 0
RGB: 234 | 236 | 235
PMS: 663

Gator:
HEX: #22884C
CMYK: 78 | 3 | 84 | 22
RGB: 34 | 136 | 72
PMS: 7731

Official UFHR Letterhead

• Official UFHR Letterhead

*PLEASE READ BEFORE USE*

For use in formal communications to both internal and external partners, units and individuals. Specific guidelines are as follows:

• Name and Salutation:
  Use recipients name and personal title where possible. In most instances, use the recipient’s full name (ex: Dear Johnathan Smith). If you know the person, it may be acceptable to use their first name (ex: Dear Johnathan). In instances where gender is explicitly provided, you may use the personal title and last name (ex: Dear Mr. Smith). Make sure to leave one line blank after salutation.
• Body and Formatting:
  Use single space, left-justified text with a space between paragraphs. Formal communications should be concise, professional and easily understood. In general, the first paragraph should include a cordial opening and explanation of the main point(s). The following paragraphs should justify the importance of the main point(s) directly.
• Last Paragraph and Closing Statement:
  The last paragraph should reiterate the main point(s) and direct the reader to some sort of call-to-action. The closing statement should begin one line after your last paragraph and leave four lines between itself and the sender’s name/signature.
• Enclosures:
  If you are enclosing any additional documentation, list the name of each document to be physically included or otherwise digitally attached below the closing statement.

PowerPoint Template

PowerPoint Template

Please download the UF Fonts before using this template.

Zoom Backgrounds

UFHR Zoom Background Library