Branding & Identity Resources

Your source for all things marketing, strategy and communications for UF Human Resources.

Serving as an in-house agency, the UFHR Communications & Worklife team empowers our divisions to engage effectively through strategic communications, tailored messaging, iterative design and comprehensive development to further our position as a preeminent institution. 


Downloads

UFHR Logos

Main UF Human Resources logo lockups such as UFHR, UF At Work & UF Careers.

UFHR Unit Logos

Secondary, unit-specific UFHR logo lockups such as Benefits, Classification, Talent, etc.

UFHR Sub-Unit Logos

Tertiary, inter-unit logos such as Strategic Talent Group, Central Leave, etc.

Font Downloads

Approved UF brand font downloads.

Email Signature Templates

Copy-and-paste templates for Outlook email signatures. Instructions included.

Formal Letterhead Templates

UFHR letterhead templates for offer letters, press releases, and other formal communications.

PowerPoint Templates

Core UFHR Powerpoint templates for presentations, events and programs.

Office Signs & Postables

General templates for printed paper sign inserts and posted messages.

Other Event & Program Assets

Branded logos, assets and templates for a variety of individual programs, initiatives and events.


Brand Colors

Main Colors

Dark Blue HEX: #002657
 |  PMS: 655 
|  CMYK: 100 – 73 – 0 – 61

Orange HEX: #FF4616
 |  PMS: 172 
|  CMYK: 0 – 73 – 87 – 0

White HEX: #FFFFFF
 |  PMS: White 
|  CMYK: 0 – 0 – 0 – 0

Accent Color

Green HEX: #22884C
 |  PMS: 7731 
|  CMYK: 78 – 3 – 84 – 22

Secondary Colors

Cool Gray HEX: #C7C9C8
 |  PMS: Cool Gray 3 
|  CMYK: 8 – 5 – 7 – 16

Platinum HEX: #EAECEB
 |  PMS: 663 
|  CMYK: 9 – 7 – 7 – 0

Almond HEX: #ECDDC8
 |  PMS: 4685 
|  CMYK: 3 – 16 – 24 – 0


Service Requests

Whether you’re ready for launch, or just getting started, the Communications & Worklife team is here to assist with your creative communications projects from concept to completion. Our comprehensive process provides holistic strategy, carefully crafted messaging and professional implementation to help bring your project to life.

Strategy & Messaging

Clear communication starts with the right strategy

The foundation of all good marketing lies within its content. Our team can assist you with your project from conception to completion, providing assistance with creative strategy, change management, content writing and/or editorial services to get started on the right track.


Design & Branding

Messaging made visual

As the saying goes, “you eat with your eyes.” Request our assistance with design services including logos, branding, imagery, web graphics, presentations, infographics, promotional materials, printed products, hand-outs, fliers and more.


Websites & Development

Your website, perfectly planned

Make it live with our web development resources. Request assistance with websites, content strategy, page structure, hosting and custom development.

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